Generation Square

Generation Square with large projection on the side of a building

In late 2021 the Downtown SSMID installed a high tech projector at 3rd & 3rd SE accompanied by a sound system. This system has the ability to display shows, light art, videos, special events, and an array of additional evening features. Downtown is excited to utilize this new amenity for sporting competitions, cultural and celebratory events, promoting local events and initiatives, and as a place where local artists and technologists can feature their work. Look for continuous updates to the viewing calendar and if you’d like to use the projector to show off original content, please contact Jesse Thoeming at


Sunday: Live Events
Monday: Local Event Calendar
Tuesday: State-Wide Spotlights
Wednesday: International Spotlights
Thursday: Local Artist Features
Friday: Austin City Limits
Saturday: Music Videos & Entertainment